On 3000 Days Out from the 2034 Olympic and Paralympic Winter Games, the 2034 Organizing Committee announced Utah 2034 as the official name of the Games. This move is designed to embrace and unite communities across the entire state. Officials also announced a new wordmark for Utah 2034 and debuted a merchandising program, giving fans access to gear more than eight years ahead of the Games.
The Salt Lake City International Airport served as the venue for the announcements, highlighted by the unveiling of a striking new art installation created for the Games.
“From our capital of Salt Lake City out to every corner of our state, the Utah 2034 Olympic and Paralympic Winter Games will be shared by all Utahns,” said organizing committee President and Executive Chair Fraser Bullock. “We are all Utahns together! Faster, Higher, Stronger – Together.”
As part of the announcement, leaders unveiled a major Utah 2034 brand art installation at the Salt Lake City International Airport, the future gateway for athletes, officials, and millions of spectators.
“Utah 2034 invites every Utahn to feel part of the Games, while showcasing to the world our landscapes, our values, and our passion for service,” said Utah 2034 CEO Brad Wilson. “This brand shows the world that we are united as Utahns and Americans behind the Games.”
The Utah 2034 name and branding aim to bring every county, community, and Utahn into Team 2034 through volunteering, attending events, and celebrating the Games. The International Olympic Committee (IOC) sees Utah 2034 as an opportunity to unite an entire region and engage wider audiences across the USA. The Utah 2034 Games will also benefit from existing world-class facilities and operators within a compact master plan.
New Utah 2034 Look Unveiled
As part of the 3000 Days Out celebration, the organizing committee unveiled a unique custom-designed wordmark for Utah 2034 to integrate into the organizing committee’s transition logo until the official Games-time logo’s implementation in 2029.
“The Utah 2034 wordmark tells the story of the state of Utah and the athletes who will compete in 2034,” said Vice Chair Steve Starks. “The unique characters of Utah 2034 are embodied in it with shapes and angles reminiscent of the landforms of the American West, as well as those of athletes in action.”
The creative vision for the custom Utah 2034 was developed by the organizing committee, overseen by Salt Lake City sports branding visionary Molly Mazzolini, in collaboration with a team of outside designers.
The Olympic and Paralympic City of Salt Lake City will continue to be recognized in the triposite transitional logo, which also features the Olympic rings and Paralympic agitos. Additional versions featuring other host communities are expected in the future.
The Utah 2034 Collection Now Available
The Utah 2034 organizing committee is keen to build on its strong public engagement in the state and grow its fan base nationwide. As part of those marketing initiatives, the organizing committee also announced a partnership with LA28 and the U.S. Olympic and Paralympic Committee to produce its first merchandise line, the Utah 2034 Collection.
A selection of apparel and hardline merchandise with the new Utah 2034 logos is now available on the Olympic Shop at utah2034shop.com. Merchandise will also be available soon at Utah’s legacy venue locations and Team USA Shops.
Art Installation to Greet Visitors at Salt Lake City International Airport
The announcement was made at the Salt Lake City International Airport, which will welcome athletes, teams, sport leaders, and fans over the next eight years to 2034 and beyond. Leaders celebrated the 3000 Days Out milestone with the dedication of a brand art installation. The 12-foot (3.6m) high Utah Together Spectacular is located on the arrival/departure level of the Salt Lake City International Airport, in the heart of Gordon Huether’s The Canyon. It symbolizes Utah’s 29 counties working together in unity as one community to welcome the world in 2034. It will greet millions of visitors at the gateway to Utah.
“As we lead up to 2034, over 200 million Utah visitors will pass by this marker,” said Wilson. “It’s a symbol of Utah’s commitment to welcoming the world.”
The installation joins another major Olympic landmark at the airport – the Hoberman Arch, the backdrop for the 2002 Medals Plaza, which stands at the airport exit road.
With the official rollout of Utah 2034, the organization’s website and social media channels have been updated.
Website: www.utah2034.org
Instagram: @Utah2034
Facebook: Utah2034
X: @Utah2034
YouTube: @Utah2034